Mid-Sized Consultancy Demand Engine
Industry: Professional services / consulting
Company profile: Mid-sized advisory and consulting firm
Primary issue: Strong consultant supply engine, but not enough repeatable demand to keep pace
The firm had strong delivery capability and valuable consultant relationships, but growth depended too heavily on existing networks, ad hoc referrals, and executive-led selling. Demand creation was not systematic enough to support the company’s growth ambitions.
Built direct outbound and ecosystem-led nearbound motions, clarified messaging, trained sellers, developed partner/referral activation routines, and created more repeatable sales processes.
- $40M+ revenue impact
- $12M partner-sourced or influenced revenue
- 8 new partners
- 11 new seven-figure relationships